Whether you’re new to social media marketing, or you’ve successfully maintained your company’s twitter account for several years, you aren’t alone if you are a little unclear when it comes to what ...

Oracle's innovative Social CRM product joins social networking with true enterprise features such as reliability, security management, and scalability. Given the different skill sets and perspectives ...

The growing role of AI and social media is enabling autonomous decision-making, real-time adaptability, and goal-driven intelligence. The result turns the combination into a more effective CRM ...

Social CRM is not really about social-media technology and sites such as Facebook and Twitter, but rather it's a different way of looking at interacting with consumers. Cath Everett reports. Social ...

Marketers put customer relationship management (CRM) systems on a pedestal as a primary resource to feed leads for sales. They also view it as an important customer service tool. On the same hand, ...

Rounding out its Customer 360 Summit in Los Angeles last week, research giant Gartner unveiled its much-anticipated Magic Quadrant for Social CRM report. A collaborative effort by eight CRM analysts, ...

Once upon a time, customer relationship management (CRM) was an esoteric set of tools that could certainly help a sales team succeed provided they were willing to eat a pretty steep learning curve. No ...

Unlock the potential of Social CRM to engage with customers. Improve communication, drive loyalty, and boost sales with these expert tips and strategies. One of the biggest buzz words floating around ...

One of the baffling aspects of customer relationship management (CRM) was the apparent inhumanity of the systems. Now a new improved version, Social CRM (SCRM), promises to breathe new life into CRM.

With spending on social applications to help sales, marketing and customer service processes expected to surpass $1billion worldwide this year, the loudest hype around social CRM is over, and ...

Allen Bonde, managing director of Evoke CRM Partners, says he believes B2B has often been left out of the conversation when it comes to social. There so many of the visible examples from B2C, Bonde ...