If you need proof that customers have strong feelings about the simplest visual branding symbols, let Exhibit A be a solid blue box behind three white letters. When retail apparel giant Gap decided to ...

Starting a business feels exciting. A little chaotic too. You’re juggling product ideas, marketing plans, funding questions, ...

Business presentations are successful because of their visual design as much as their textual content. A good presentation will attract the eye and convey a sense that the presenter understands the ...

Richard Mayer, CEO of Vana Specialty Packaging, described the integration of design services. “The addition of packaging ...