Heidi Bullock, CMO at Tealium, former CMO at Engagio (acquired by Demandbase) and former GVP Global Marketing at Marketo, an Adobe company. With increasing privacy regulations, changing consumer ...

Privacy regulations and cookie restrictions are making traditional tracking methods less reliable. For agencies, the challenge is to gather meaningful insights while ...

With Google’s recent U-turn around third-party cookie deprecation, it’s easy to think there’s no rush to adopt alternative data strategies like conversion API (CAPI). But that’s a dangerous assumption ...

LinkedIn introduced two new features aimed at helping marketers optimize their campaigns and prove their impact: the Conversions API (CAPI) and the Revenue Attribution Report (RAR). Driving the news: ...

Today, LinkedIn launched Conversions API and Revenue Attribution Report features to help marketers measure the long-term impact of campaigns, prove their effectiveness, and optimize them. With ...