Get the rat to the cheese. That's really what each U.S. political party is promising to do if its candidate is elected President. The rat in this analogy is the enervated American worker. The cheese ...

My recent article, "Behavior Modification Is Everywhere: Why Education Can’t Afford to Pretend Otherwise," sparked thoughtful, even passionate, comments from readers. These responses highlighted ...

The following is, for the most part, an excerpt of a book chapter I'm working on for an APA book series: Psychologists have a long history of ignoring (e.g., Koch, 1964), not understanding (e.g., ...

Have you ever wondered exactly why people do what they do? According to a school of thought known as behaviorism, it all comes down to the patterns of learning we've acquired through associations, ...

Plenty of policies and programs limit our ability to do right by children. But perhaps the most restrictive virtual straitjacket that educators face is behaviorism—a psychological theory that would ...

Behaviorism was born from research done by Ivan Pavlov in the late 19th and early 20th centuries. Pavlov’s research into animal digestion led to the recognition that the animals that were being ...

Who do you want your child to be when they grow up? This is a question that we all need to consider when determining if behaviorism is working in the classroom. Currently, in almost every classroom ...

As a doctoral student and professor of psychology, John Watson studied the behavior of animals. He especially was interested in stimulus-response reactions to various situations, such as rats going ...

As a doctoral student and professor of psychology, John Watson studied the behavior of animals. He especially was interested in stimulus-response reactions to various situations, such as rats going ...